Graphic Design that Connects

LifeSpa updated the tone, visuals and language surrounding the brand to mark their transition to organic and natural products and services. Natural beauty and healthy figures are are given a high level of prominence followed by the live, growing plants from which the products are created. The active, healthy adults that comprise the majority of their clientele were shifting to a less-processed lifestyle and providing a source for natural personal care was a logical extension of a service delivered by Life Time, The Healthy Way of Life Company.