Graphic Design that Connects

Cargill Feed and Nutrition launched a new line of certified organic poultry feeds in 2015 to respond to consumer interest in providing organic eggs for their families. Largely backyard coop keepers and hobby farmers, the tone and messaging of the campaign needed to remind the consumer of simpler times when people grew their own food. Print advertising and in-store marketing components captured this simplicity through natural tones and textures and use of uncomplicated, moment-in-time photography of farm life.