Kristy is a strategically-minded creative leader and practitioner with over two decades of experience building and maintaining strong brands across a variety of B2B and B2C markets. She believes the best brands are born from a close client/creative relationship and takes pride in understanding her clients’ businesses, goals, personalities, customers and markets.
Kristy believes in the power of authentic, meaningful communication to convert prospects to customers and build brand loyalty. She enjoys helping clients find their unique voice and express their core value through multi-channel campaigns that drive positive business results.
As a multifaceted creative with experience in virtually every role within the creative process, Kristy is able to jump in at any point in a project to keep things moving, get the work done and create impact!
Areas of expertise:
— Naming and Identity System Development
— Campaign and Product Launch Strategy
— Copywriting for B2B and B2C audiences
— Multi-Channel Graphic Design (Print, Web and Environmental)
— Packaging Design
— Scientific and Medical Document Design
— Video and Photo Art Direction
— Production Art and Photo Retouching
Experience
- Senior Graphic Designer at SEG Systems
- 06/2022 – Present Charlotte, NC
- Owner/Creative Director at 4 Good Creative, Inc.
- 08/2016 – 06/2022 Minneapolis/St.Paul, MN
- National Lead, Brand & Creative at College Possible
- 02/2018 – 06/2022 St. Paul, MN
- Creative Director at Imagine! Print Solutions
- 05/2013 – 01/2018 Minneapolis, MN
- Senior Art Director at 3e — The LifeTime Agency
- 12/2010 – 05/2013 Chanhassen, MN
- Senior Designer at The Kantor Group
- 06/2000 – 11/2010 Minneapolis, MN