Graphic Design that Connects

Life Time Media, the advertising placement division of Life Time, The Healthy Way of Life Company, needed to communicate the benefits of advertising at Life Time to two different yet overlapping groups—athletic event sponsors and consumer brands, most within the health and wellness space. In order to accommodate messaging to both groups within a single brochure, a dual-cover structure was designed to allow the piece to speak to each audience individually. The oversized piece was hand-delivered to key advertising prospects by the Media sales team. Included in the package were samples of Experience Life Magazine as well as a flash drive containing promotional videos and additional informational pieces.