Graphic Design that Connects

Nordic is a widely-respected, American manufacturer of firearms and firearm components targeting competitive shooting enthusiasts. While working through a redesign of their packaging, Nordic came to the difficult realization that their logo and messaging no longer reflected their vision of the brand. The new logo needed to be bold, strong, patriotic and capture the “badass” tone the company wanted their products to embody. The redesign maintained the primary component their consumers already knew and loved (the Nordic wordmark) while updating secondary elements to better convey their brand promise.