Graphic Design that Connects

The D.TOX product launched in conjunction with the kick-off of the popular 90-Day Challenge at Life Time clubs. Participants were encourage to use the kit to jump start their progress and become acquainted with many life changes they would need to make in order to succeed. The product needed to speak to both men and women, so the kit was designed with two primary panels, one featuring each gender, that could be displayed in an alternating configuration. Product flew off the shelves and a second run of the kit was required right after the start of the Challenge.