Graphic Design that Connects

Life Time needed a new face, literally, for their Weight Loss programs. The redesign of their marketing collateral sought to personalize the experience and “get real” about weight loss. Custom photography of people during their weight loss journey, shot on the edges of the studio set, underscored Life Time’s focus on real results for real people, without gimmicks and without hype. The website was designed to launch in conjunction with a broadcast informercial, allowing viewers to buy Life Time Weight Loss programs directly online.